Portfolio

I'm a creative and strategic designer with over 20 years of experience working across marketing, branding, and financial fintech's. Throughout my career, I’ve collaborated, led, and built diverse teams to conceptualize, design, and implement creative and digital solutions that balance business objectives with human needs.

My approach is rooted in strategy and listening. I take the time to understand the mission, audience, and goals, then translate that understanding into clear, intentional design. I believe strong brands are built at the intersection of insight and intuition — using both data and experience to guide decisions, while staying flexible as needs evolve.

With a design-driven mindset, I focus on creating work that balances form and function. Whether I’m developing a logo, shaping a visual system, or supporting a broader brand campaign, my goal is always the same: to create thoughtful, usable design that feels aligned, purposeful, and built to last.

Collaboration is central to how I work. I value clarity, trust, and partnership, and I see creative work as a shared process — one that benefits from curiosity, dialogue, and a deep respect for the people behind each brand.